This Christmas, Vodafone wanted to do something a little different – so Vodafone shipped in some cutting-edge laser graffiti technology from Spain and asked Ireland’s most talented graffiti artists to paint Christmas messages from our Vodafone Playground Facebook wall on the sides of buildings across Ireland. Armed with this seriously cool kit the team, including renowned street artist Maser, created spectacular shows in three Irish cities, painting the sides of iconic buildings with lasers, surprising and delighting unsuspecting Christmas shoppers and making people happy.

The last time it snowed in Auckland was in 1939. Generations have never experienced snow in this part of New Zealand. And never ever has it snowed here at Christmas. Until 2010. Cadbury wanted to give Aucklanders their very first white Christmas. To do this DDB Auckland made a Giant Snow Globe, then dded snow machines to make it seem like the globe was being constantly shaken. While temperatures outside were sweltering. Inside the public could take a Cadbury chocolate from the Christmas tree and cool off in the snow.

“Atravesse na faixa” means “Go across
the track” and reminds people not to cross the street whenever they feel like, or else… or else they might end up as this illusion.

First Poster That Responds To People Looking At It
It happens when nobody is watching.

Fisch Franke: Filled with Water and Real Fish

Advertising Agency: Mudra DDB Group, Mumbai, India

Creative Directors: KB Vinod, Deepak Singh
Art Director: Deepak Singh
Copywriter: KB Vinod
Photographer: Nirav Mehta
Additional Credits: Rajesh Sawant, Santosh Saler